Your Store Live in 4 Easy Steps !!

ApneDukaan delivers your store in 4 easy steps. Once you place your order, we deliver your branded mobile ecommerce store and portal within 24 hours. Next step is for your to access the portal and create your product catalog from our templates. Third step is to upload all your graphic images onto your store (or our professional services team assists you). 4th Step is connecting your payment gateway and Launch.
Launching your store online is easy with our assisted process and you will be on your way to online retailing !!

Everything you need to launch your Touchless ECommerce Store in 24 Hours !!

ApneDukaan delivers Your Fully Branded Mobile Ecommerce App on the Google Store with a powerful AI based cloud hosted backend portal enabling you to operationlize your business through a point of sale terminal, manage your customer behavior, products, pricing, inventory, logistics, analytics and marketing to increase revenue and profitability significantly.


Your Own Branded Mobile App on GooglePlay & IOS

Your Store, Your Brand, Your way. Customized for you into a Mobile App downloadable from the Google Play Store & the Apple Store.

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Customer, Product & Inventory Management

In-Store or Online Inventory Management with Easy Backend Integration or Bulk Upload into your product catalog.

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POS, Payments, Logistics & Delivery Management

Track and Notify your customers deliveries in real-time and manage your logistics & customer experience effectively.

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AI Based Customer Insights & Analytics

View, analyse and strategise with your customer data like never before in easy to understand graphical and expandable dashboards.

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Digital Marketing & Loyalty Management

Implementing your own customer loyalty and digital marketing programs to drive stickiness & acquisition.

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Onboarding & 24x7x365 Support

Assured support 365 days a year when and where you or your customer need it from your local representative and call center 24x7.

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Why chose us

We dream, breath, live and execute Digital Transformation for our small and medium retail & business customers. We believe that the smaller corner stores and small retailers should have the same level playing field as the larger retailers and online stores or marketplaces when it comes to technology and digital leverage. We continously strive in seeing opportunity and solutions, delivering real results leveraging thousands of man years of strategic and hands-on experience using the latest in best practices and technology in enabling small and medium businesses digitalize. With over 150+ man years of strategic leadership experience in Software, Telecom, Technology, Distribution and Industry Solutions, our unique approach and business model delivers quick results and turnarounds for our customers with little or no capex investments.

Our expertise extends from delivering platform and customized software solutions in areas such as Retail, Industrial IoT, Secure Value Added Services, IPTV, Cloud Automation, Data Sciences & E-Marketplaces to practical Consulting and Services in digitally transforming your business, offering your business an unfair advantage versus your competition.

Voice of the Customer

Frequently Asked Questions

PineStraw Digital is a Multi National Corporation based out of Toronto, Canada with offices in Pune, India and representation in Africa. We have employees based at each of these locations operating globally on projects in India, North America, Middle East and Africa. Our off-shore development center and support center is based out of India.

ApneDukaan went through an extensive test and realtime implementation friendly user testing process (FUT) across multiple customers in multiple continents before it was made available to all customers. The product went through a rigourous 12 months QA and testing regime with over US $600,000 worth of live transactions at an average of $35 per transaction driven through the delivery and payment process. Furthermore it is being tested on a regular basis by our customers and partners who provide critical feedback that is constantly improving the product experience.

@PineStraw - ApneDukaan we build products to empower the corner store retailer (Small and Medium Kiranas and Retail Store) to expand their business and reach infinite customers through the power of the Internet and their Snmartphones. We beileve anyone with a smartphone and data connection is a potential customer to be tapped to drive your business and we at Pinestraw - ApneDukaan provide our customers the digital tools securely and affordabily, without the need for them to invest in technology tools or technical knowledge. Anyone from a Kirana Grocery Store to a HyperMarket in your Community can be ApneDukaan's prospective customer.

At Pinestraw - ApneDukaan we offer full consulting and implementation services for our products to ensure that the customer can derive FULL VALUE of the proposition. Having said that, we built ApneDukaan's User Interface to be extremely intuitive and self explanatory to ensure even a non-technical less techsavvy person can configure and implement it for their store. In addition, PineStraw Digital also offers boutique consulting and project execution services to Retailers, Telecom providers and ISP's in domains such as Online Commerce, Customer Experience, Digital Product Engineering, Experience Centers, Cloud Practice and Advanced Tech covering AI, RPA and Blockchain.