Pinestraw Digital

Address Canada: 130 King Street West, Suite 1800, Toronto, Ontario M5X 1E3
Pinestraw Digital India Private Limited
F401, F Block, Crimson Dale CHS, Dhankude Vasti, Baner, Pune 411045 MH
Working Hours Mon - Fri 9:00 - 18:00
Support: 24x7x365 - Click to Connect

About Us

We have 150+ Years of Strategic & Hands-on Leadership Experience in Digital Services Delivery

Today's digital economy is a key driver for innovation and competitiveness, leveling the playing field for Small to Medium businesses. Our vision is to 'deliver inventive and transformational agility in business using strategies that demonstrates quantifiable incremental benefits and growth'.

@ PineStraw Digital we focus on implementing digital tools and strategies effectively and economically, bringing changes in how business work, communicate, market and sell, separating them from businesses that fail to embrace technology and social transformation in today's workplace.

We assist business thrive in the new digital economy !!

Why chose us

We dream, breath, live and execute Digital Transformation for our partners and customers. We continously strive in seeing opportunity and solutions, delivering real results leveraging thousands of man years of strategic and hands-on experience using the latest in best practices and technology. With over 150+ man years of strategic leadership experience in Telecom, Technology, Distribution and Industry Solutions, our unique approach and business model delivers quick results and turnarounds for our customers.

Our expertise extends from delivering platform and customized software solutions in areas such as Industrial IoT, Secure Value Added Services, IPTV, Cloud Automation, RPA, Data Sciences & E-Marketplaces to practical Consulting and Services in digitally transforming your business, offering your business an unfair advantage versus your competition.

Strategy & Analysis 30%

Advocacy & Evangelism20%

Execution 50%

150+ Man Years of Demonstrable Experience

Our world class team consists of domain experts with hands-on experience in leading and delivering lighthouse projects in Telecom, Technology and Large Enterprise verticals around the globe. We have successfully delivered large projects across the globe extending across North America, Europe, Middle East, Africa and Asia, driving significant incremental growth in emerging market applications. Our executive leadership team have held senior positions in notable industry leaders such as Citi, IBM, Amazon, Techdata, MTN, Tata, Erricson & Etisalat.

Our domain expertise extends to IoT, Next Generation Cloud, AI, Decision Sciences, RPA, Blockchain & HyperSecure Value Added Services. Our services include Consulting as well as execution of turnkey projects on time and resource basis, delivering the best return on our customer's investment. Read more on our success stories and case studies ...

Share of Benefits/Results Approach

@PineStraw Digital we strongly believe in the motto "If Our Customers Win, We Win". Hence our business and commercial model has 2 unique approaches:

Share of Benefits/Results Model, where our fees for products and services are evolved from a share of savings or incremental revenues produced for that product or service over a defined period of time.

Time and Resource Model, where our fees are determined by the type/amount/time of resources deployed in the duration of the project with set deliverables. The caveat here however is the time and resource are accountable to pre-set project timelines with strict SLA's and penalties applied for any delays or non-delivery of pre-defined objectives.

Bring Global Expertise to Local Challenges

From our vast experience in having delivered projects in 5 continents, we understand that each continent, country, geography, market, segment and vertical have unique characteristics and behavior. Our approach and solutions are tuned to keeping these differentiations in mind especially from a socio economic and political perspective and its effects on business in each speific theater.

Our experts have delivered projects in countries such as the US, Canada, UK, Germany, France, India, Singapore, Thailand, UAE, Qatar, Bahrain, Saudi Arabia, Egypt, Nigeria, Kenya, Morroco and South Africa to name a few notables.

We have covered key segments such as Government, Enterprise and Small Business solutions in addition to delivering projects in verticals such as Oil and Gas, Aviation & Logistics, BFSI and FMCG.

Last but not the least we bring global best practices to local requirments leveraging the vast experience and industry certifications our resources possess from having delivered projects globally.

Meet our Leadership Team

With over 150+ Man years of delivering customer and stakeholder value, the leadership and executive team at PineStraw Digital is committed to building, guiding and mentoring a world class team of professionals delivering the best of products, services and customer experience while creating an inclusive collaborative work environment.

Anand Iyer

Chief Operating Officer

Anand leads our global operations, sales and marketing team responsible for Asia Pacific region. Prior to PineStraw, Anand was Chief Operating Officer at Tata Teleservices Maharashtra Limited, India.

Guru Padmanabhan

Chief Innovation Officer

Guru leads our global innovation group responsible for our product development and support team. Prior to PineStraw, Guru was Vice President, MEA @ Redline Communications, Canada.

Ajay Mathur

Chief Strategy & Investment Officer

Ajay leads our Strategy and investment functions across the globe and responsible for investor and channel relationships. Prior to PineStraw, Ajay was the Chief Operating Officer @Globacom, Nigeria.