We specialize in delivering customized mobile commerce solutions and platforms to Small and Medium Retailers in a unique no-upfront investment-pay-as-you-go commercial model driven by quantifiable results.
Your corner Kirana store has never been closer. Order your daily groceries, household, snacks and more from your favorite corner store securely from the comfort of your home. Kirana stores can now reach their customers and communicate and build more effective relationships increasing business and loyalty.
You are a Niche and Unique Fashion Boutique and need to reach your critical customers and help them buy online. View the latest fashion trends and products from your favorite fashion store securely from the comfort of your home. Boutiques can now reach their customers and communicate and build more effective relationships increasing business and loyalty.
Need a light bulb, nails, glue or any last minute hardware or electrical for your home improvement project. Worry no more, your corner hardware and electricals store is now online and can deliver your need securely and quickly from the comfort of your home. Hardware & Electrical stores can now reach their customers and communicate and build more effective relationships increasing business and loyalty.
You build unique and custom furniture that are rare and masterpieces seldom found in a mall or large furniture store. You are looking to connect to buyers looking for those works of art and help them buy online. Smaller specialized wood workers can now reach their customers and communicate and build more effective relationships increasing business and loyalty.
Whether you are a corner household, electronics or toy store (even a kite, tops or sports store) you can offer your customers the ability to order online from the comfort of their home. You can now reach your customers and communicate and build more effective relationships increasing business and loyalty.
We dream, breath, live and execute Digital Transformation for our small and medium retail & business customers. We believe that the smaller corner stores and small retailers should have the same level playing field as the larger retailers and online stores or marketplaces when it comes to technology and digital leverage. We continously strive in seeing opportunity and solutions, delivering real results leveraging thousands of man years of strategic and hands-on experience using the latest in best practices and technology in enabling small and medium businesses digitalize. With over 150+ man years of strategic leadership experience in Software, Telecom, Technology, Distribution and Industry Solutions, our unique approach and business model delivers quick results and turnarounds for our customers with little or no capex investments.
Our expertise extends from delivering platform and customized software solutions in areas such as Retail, Industrial IoT, Secure Value Added Services, IPTV, Cloud Automation, Data Sciences & E-Marketplaces to practical Consulting and Services in digitally transforming your business, offering your business an unfair advantage versus your competition.
Our world class team consists of domain experts with hands-on experience in leading and delivering lighthouse projects in Telecom, Technology and Large Enterprise verticals around the globe. We have successfully delivered large projects across the globe extending across North America, Europe, Middle East, Africa and Asia, driving significant incremental growth in emerging market applications. Our executive leadership team have held senior positions in notable industry leaders such as Citi, IBM, Amazon, Techdata, MTN, Tata, Erricson & Etisalat.
Our domain expertise extends to IoT, Next Generation Cloud, AI, Decision Sciences, RPA, Blockchain & HyperSecure Value Added Services. Our services include Consulting as well as execution of turnkey projects on time and resource basis, delivering the best return on our customer's investment. Read more on our success stories and case studies ...
@PineStraw we strongly believe in the motto "If Our Customers Win, We Win". Hence our business and commercial model has 2 unique approaches:
Share of Benefits/Results Model, where our fees for products and services are evolved from a share of savings or incremental revenues produced for that product or service over a defined period of time.
Time and Resource Model, where our fees are determined by the type/amount/time of resources deployed in the duration of the project with set deliverables. The caveat here however is the time and resource are accountable to pre-set project timelines with strict SLA's and penalties applied for any delays or non-delivery of pre-defined objectives.
From our vast experience in having delivered projects in 5 continents, we understand that each continent, country, geography, market, segment and vertical have unique characteristics and behavior. Our approach and solutions are tuned to keeping these differentiations in mind especially from a socio economic and political perspective and its effects on business in each speific theater.
Our experts have delivered projects in countries such as the US, Canada, UK, Germany, France, India, Singapore, Thailand, UAE, Qatar, Bahrain, Saudi Arabia, Egypt, Nigeria, Kenya, Morroco and South Africa to name a few notables.
We have covered key segments such as Government, Enterprise and Small Business solutions in addition to delivering projects in verticals such as Oil and Gas, Aviation & Logistics, BFSI and FMCG.
Last but not the least we bring global best practices to local requirments leveraging the vast experience and industry certifications our resources possess from having delivered projects globally.
The team at PineStraw - ApneDukaan are truly a world class outfit, that delivered a practical transformation journey at Taste of Kerala. The team set realistic goals and expectations during the implementation phase, so execution of the project could be quick and trouble free. They brought a unique perspective to our approach that delivered a new and transformative experience for our customers. We would unhesitatingly recommend ApneDukaan - PineStraw Digital if you want to sell online.
We worked with PineStraw Digital on delivering their robust & secure collaboration and communication platform DefCom. The product was intuitive & feature rich, delivering a great user experience for the complex functionality it showcased including Instant Messaging, Voice/Video Conferencing, Push-to-Talk and SIP Telephony. Can't wait for their new enhancements on the product.
PineStraw Digital is a Multi National Corporation based out of Toronto, Canada with offices in Pune, India and representation in Africa. We have employees based at each of these locations operating globally on projects in India, North America, Middle East and Africa. Our off-shore development center and support center is based out of India.
ApneDukaan went through an extensive test and realtime implementation friendly user testing process (FUT) across multiple customers in multiple continents before it was made available to all customers. The product went through a rigourous 12 months QA and testing regime with over US $600,000 worth of live transactions at an average of $35 per transaction driven through the delivery and payment process. Furthermore it is being tested on a regular basis by our customers and partners who provide critical feedback that is constantly improving the product experience.
@PineStraw - ApneDukaan we build products to empower the corner store retailer (Small and Medium Kiranas and Retail Store) to expand their business and reach infinite customers through the power of the Internet and their Snmartphones. We beileve anyone with a smartphone and data connection is a potential customer to be tapped to drive your business and we at Pinestraw - ApneDukaan provide our customers the digital tools securely and affordabily, without the need for them to invest in technology tools or technical knowledge. Anyone from a Kirana Grocery Store to a HyperMarket in your Community can be ApneDukaan's prospective customer.
At Pinestraw - ApneDukaan we offer full consulting and implementation services for our products to ensure that the customer can derive FULL VALUE of the proposition. Having said that, we built ApneDukaan's User Interface to be extremely intuitive and self explanatory to ensure even a non-technical less techsavvy person can configure and implement it for their store. In addition, PineStraw Digital also offers boutique consulting and project execution services to Retailers, Telecom providers and ISP's in domains such as Online Commerce, Customer Experience, Digital Product Engineering, Experience Centers, Cloud Practice and Advanced Tech covering AI, RPA and Blockchain.